The long-term strategy of Zaria Fertilizers & Rice Milling Limited is to expand into an established brand in Sub- Saharan Africa. The strategy to win new customers through the quality of the products delivered. This will be coupled with an aggressive marketing strategy in order to ensure growth of the company. New business will be won by marketing to potential clients and
leveraging on present relationships. The company has its registered agro-dealers and distributors that can reliably move products to all locations within the country. The company also has the capacity to customize any scheme to suit its clientele needs.